Thursday, December 12, 2019

(What is your Marketing Plan) Let me help you.


Defining Internet Marketing & Developing a plan






Also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media.


It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development, and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of the customer engagement cycle.


Developing a marketing plan


Your marketing plan is an essential part of your overall business plan. Bankers and lenders will want to see how you plan on making money. When you start a business or decide to introduce new
products or concepts, your marketing plan will help you:

Assess customer needs and develop a suitable product or service

Convey product or service features to your target audience (potential customers)

Establish distribution channels

Determine the most effective ways to promote yourself

Pinpoint the best advertising venues

You can buy software to help you write your marketing plan, or use word processing or spreadsheet tools you already own. Some specialized software includes sample plans, marketing scenarios, and auto-calculations.

Before writing your marketing plan


How Important is Internet Marketing?


According to Link Humans, as of 2016 more than 3 billion people worldwide have internet access.

This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, 7 days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace.

Online reviews have become one of the most important components in purchasing decisions by consumers in North America. According to a 2013 survey conducted by Dimensional Research which included over 1000 participants, 90 percent of respondents said that positive online reviews influenced their buying decisions. 

Interestingly, negative reviews typically came from online review sites whereas Facebook was the main source of positive reviews. Forrester Research predicts that by 2020 42% of in-store sales will be from customers who are influenced by web product research.

Why Internet Marketing is Important?

The Internet has the power to connect millions of people from around the world. Thus, it also has the capabilities to bring your business to millions of your target market worldwide. What makes this process the best inclusion of your promotional effort is the fact that you don’t need to shell out plenty of money.

In addition, the effectiveness of your campaign can be easily measured using web analytics and cost-volume-profit analysis tools. However, it requires you to learn the many facets of Internet marketing so that you’ll know whether your efforts are giving the return on investment that you want for your business.

So without further due, Market research

Before you develop your marketing plan, you must first research the potential market for your product or service. Use the market research findings to back up statements in your marketing plan. Learn more about how to conduct your research.

Guide to market research and analysis

Discover how market research can help your business succeed and learn how to conduct a variety of market research activities.

Market research methods

Find out how to use popular research methods to do market research for your business.

Designing a questionnaire

A well-designed survey questionnaire can help you gather market research data.

Types of survey questions

Examine different kinds of closed-ended and open-ended questions that can be used in surveys.

Sections of a marketing plan

Executive summary — "What is my overall plan?"

Your executive summary should contain the key points of your marketing plan and, although it is written last, should be positioned at the front of the plan. This summary is usually the first section a potential investor or lender will read. Polish it to perfection. The executive summary should:

Include highlights from each section

Be interesting enough to motivate the reader

Be concise

Identify yourself — "Who am I and what are my values?"

Describe who you are, what your business is about. Share your goals, and what inspired you to start your business or make changes. For example:

Company name, address, phone number, and names of owners or partners

Business vision, mission statement, and beliefs (in line with your target market)

Core values and goals of the business and its owner(s)

Describe the product or service — "What need do I meet?"

Detail how your product or service is unique, and superior to the competition. Be prepared to back up your statements.

Identify your target market — "Who are my customers?"

Through research, identify the age group, gender, lifestyle and other demographic characteristics of the people who have shown interest in your product or service. Avoid trying to sell to everyone. Provide statistics and analysis that show the reader there is a demand for your product or service.








You can define customers by demographic characteristics, such as:

Age, usually in ranges

Gender

Marital status

Location of household

Family size and description

Income

Education level, usually to the last level completed

Occupation

Interests, purchasing profile

Cultural or ethnic background

For example, a clothing manufacturer may consider a number of possible target markets — toddlers, athletes, grandparents, teenagers, and tourists. A test market survey of the most likely target groups, or those who buy for them, such as parents for toddlers, can help you separate real target markets from unlikely possibilities.

Once you have defined your target customers, you must learn about their needs and preferences.

Which of their challenges can you solve?

What are their needs and expectations regarding this product or service?

What types of things do they desire?

What do they spend their money on?

Where do they shop?

How do they make spending decisions?

To develop a profile of your customers and to understand their needs, you will have to do some market research.


Conducting market research :


Learn more about market research, how it can improve your business decisions, and how to conduct a market research campaign.

Know your competitor — "Who else can know my customers?"

Most businesses face competition at every stage of their life cycle. Competition can be good; the trick is to know with whom you are competing, and what it is that you do better. You can compare your own strengths, weaknesses, opportunities, and threats (sometimes called a “SWOT analysis”) to those of your competitors, and make sure your customers know why you should be their preferred choice.

Define your distribution and delivery channels — "How will I deliver my product to my customers?"

Traditionally, customers shop at stores to find the products they want or visit one specific location for services such as a massage or a haircut. More and more, people are shopping online. Where will customers find your products? Define your delivery channels, including who the middle players are, and how much that process will cost. For example, you could decide to:

Sell through a retailer, wholesaler, or professional sales agent

Sell through kiosks in schools, offices, public places, or at events

Go to the customer's home or place of business

Take orders from a catalog or through the Web

Sell solely online

Group your activities — "How will I reach my customers?"


Map out your budget for each medium you want to use, and detail how much time you plan to spend on each. A few suggestions:

Advertising (online ads, TV, radio, print publications, online publications, websites, billboards, business cards)

Publicity (signs, stationery, branding, testimonials, referrals)

Listings (business directories, telephone directories, online listings, association listings)

Sponsoring (research, community events, local charities, sports)

Networking (get feedback from existing and potential customers and other industry players; reach out to the public through online social networks; provide advice on blogs and by speaking at public events; meet industry players at business events)

Promotions (mailouts, samples, freebies, discount coupons, sales, displays)

Internal marketing (employee rebates, sales incentives, referral incentives)

Public relations and media relations

Learn how to spread the word about your business.

Outline a plan to deal with challenges — "How will I handle the unexpected?"



Like any aspect of running a business, preparation helps you face challenges and sometimes prevent them. Think about potential challenges, and write down what you could do to prevent them or deal with them when they happen.


The following are some marketing challenges for which you could plan:

New regulations for packaging/ labeling/claims

The shift in trends and buyer preferences

Environmental issues related to your business

Negative business image or perceptions

Changes in the economy

New competition

Marketing, advertising and sales regulations

Attracting new customers to your business is essential, but you need to follow a few rules.

Indicate your pricing strategy — "How much should I charge?"

Pricing is another aspect of marketing that requires careful attention.

If your price is too high, you may alienate customers; if it's too low, you may give the impression that your product or service is cheap and below standard. Some businesses purposely charge a very high price so that their customers feel that they are getting a better product or service. Some sell at a slightly higher than average price in order to be able to offer exceptional customer service.


A project where you will be in five years — "What are my long-term goals?"


If you start out small and want to remain small, be clear about this in your plan. If your long-term goal is to expand over the years, to gain an international market, or to sell franchising rights, be clear about this as well. 

Define the steps you plan to take in order to grow your business and how you will adjust your marketing activities to reach these goals.

Hope this has helped and or clear some aspect of Internet Marketing

Please do not forget to share with your friends using the buttons on the left.



Thank you for reading




Sylvain



<<CLICK HERE>> add your e-mail to my mailing list so you will never miss a new article

Wednesday, April 24, 2019

Pinterest Gets My Blog 1000s Pageviews


Yes, Pinterest is just incredible, my blog gets 1000s of page views each month. Even from the first pins which were posted 2 years ago, I am still getting pageviews from them. 


Pinterest is a "Search Engine" Not A Social media Platform. 

One notion that I kept in thoughts turned into that Pinterest isn't like every other social media like Facebook, Twitter or Instagram where you get extra blog visits when you have a better variety of fans(which is pretty hard to get a lots of people following you returned whilst you comply with them or maybe in case you start an ad marketing campaign).






This is why I advise Pinterest where you gain visitor in the scenario that one your pin may go viral or is shared among many institution boards. This has nothing to do with your followers, by posting to group board where others can see and share among their own followers, then there are 99% possibilities that your pin will go viral. 

As Pinterest works much similar to Google it is easy to rank your pin on Pinterest. 

Google takes about around 4 to 5 months for a brand new blog post to reveal upon the pinnacle, and it is also would possibly take greater time than the 4 to 5 months if the blog's articles aren't always well search engine optimized however getting your pins rank high on Pinterest is simple you want to observe few policies as given below 

1. Using Canva.com, make a Pin that will stand out, you can start using Canva for free for a long time before you may feel a need to upgrade to have access to the better feature.  I am aware that it takes time and a whole lot of effort to create pins that honestly shine out of the other Pins, but the extra time and effort will pay back. 


2. Size of the pin topics lots, I would advise you to hold the measurement 800 width and 1550 as length. You can also strive out unique fonts, textual content headers, and images that you feel that are particular to your website and might stand out of other Pins. 

3. Write an in-depth description of approximately 100 words is a good gauge. If you're not optimizing the outline then you definitely might lose a number of saves and clicks in your pin and location respectively. 

4. A lot of Bloggers claims it is the best to manually Pin every single day, this will assist Pinterest to recognize that you are regular to supply value to your followers. However, being a father and like everyone else I have a million things to tend to, I prefer using tailwind.  
I know, it is not as good as doing it manually, but the small fee that tailwind cost me every month, I get back from Pinterest visitors to my blog. If you don`t know about Tailwind yet, then I suggest you click here to pay a visit to find out the details of the free and paid version. ( <- please note this is a referral link )

5. Pin to Group board daily, this will help your pins to skyrocket in no time. If you're a collaborator in a group board which has quite a few followers then I suggest you pin to it often. Slowly, people will start knowing you and your blog and will start to repin your pins or visit your blog to read the article you are pinning about.

You also need to pin to your own Group Board regularly. Visit my Pinterest account to find out about my own group board



In Conclusion :

Pinterest is an awesome tool for all of us Bloggers, if you are not already using it, then I strongly suggest you start .... today.





Sylvain

Saturday, April 20, 2019

work smarter, not harder

Sharing on Facebook, Twitter, and all other social media and filing Ezine articles has made advertising, sharing your Blog article so easy.







The adage “Work smarter, not tougher” clearly applies to blogs.

Ezine articles are virtually one of the best ways to force traffic towards your blog and to grow your SEO.

If you choose to submit manually or the use of an editorial submitter, the fundamentals are the same. Before you can submit any of your articles, you ought to register in. 
This generally means filling out a form and receiving a confirmation by electronic mail that your application has been received and or approved. Then you are ready to log in and submit any of your articles.

It is at this juncture in which a piece of writing submitter comes into play. Submitting manually is an easy task,  however, it's tedious and time investing. An article submitter hastens the data entry. Why is this critical? It is normally accepted that to be a successful Ezine article writer, one should post 2 – 3 articles per week to hundreds of article sites. 

Doing this by hand is simply no longer possible. Look at the writer records on any web site and you will see that the successful authors have submitted hundreds, even thousands of articles. Slowly but surely they have built an income stream and some of them are making spectacular month-to-month incomes.

There are many article submitter software program applications on the market, Article Submitter, Article Submitter Gold, My Article Pro, My Article Submitter, and Article Money, to name some. They vary in capabilities, ease of use, and fee. 

Most offer a Free download for trial use. These are fully operational, but a few restrict the variety of days this system may be used and others restrict the scale of the publish site database. Why do they supply a Free download? So you could see for yourself the benefits of this system by way of palms-on use. For instance, in my case, I downloaded a Free trial version and used it to put up a piece of writing to numerous sites. 
I was inspired by my article being Auto-Filled alternatively of getting to do the tedious reduce and paste workout. The trial application got here with a database of 80 article web sites, but I right away ordered the overall model with a database of over six hundred websites. 

To me, this system was well worth the fee if for not anything more than getting the listing of six hundred sites to publish articles. Now I had the device to fast put up articles, entire with a listing of sites that might be continually up to date. My article spending time is now higher for writing new articles, instead of spending hours submitting a single article. 

You have to be careful when choosing your article submitting not to select the kind that could spam Ezine and other alike. This sort of submittal is frowned upon, a nuisance to the submit web sites, and might get you banned from the great article websites.

What will a good article submitter do for you? It has to allow you to undergo to put up process step by step as you normally could, simply making it less complicated and quicker to make the submittal. Logging directly to a site for the first time requires a few steps whether manual or the use of an editorial submitter. One should input the ID and Password, and pick out a Pen Name. Let us go through the steps and notice wherein the thing submitter saves time. Go to the item publish a website. Immediately your ID and Password are crammed in by means of the thing submitter. 
You can pass directly to Submit Article. Instantly your entire article is vehicle-filled, the Title, Author name, Summary, Body, and Resource Box. Stunning, no time ingesting reduce and paste. Manually pick out a Category, as this the simplest manner to make sure that your article finally ends up in an appropriate category and sub-class. Click Submit, then Log Off. Your article will appear completely hand submitted. The article submitter will mechanically enter the put update on your database, and give you a hazard to kind in a word or comment. 


No extra pencil and paper notes protecting your desk.
Then, directly to the following web site. And wherein did the following web page come from? The web site database on your article submitter! The article submitter is a win-win, saving time by means of putting off the tedious article cutting and pasting, and doing away with the time-consuming chore of building your personal listing of article submit sites.

If you are not the usage of a piece of writing submitter, you can very well be spending extra time submitting than any kind of money you could be making. 

Quality articles quick submitted to loads of put up web sites is the key to being a hit. There is a way to perform this. 

In conclusion :

Do You Need an Article Submitter?

Don`t forget to share this article with your friends, using the button on the left.





Sylvain

Wednesday, April 17, 2019

Why you need to
Become a Blogger






What’s the first step to turning into a blog content creator? You’d suppose it would be “write”, but it’s not. In talking to other bloggers and from what I understand of my own journey to becoming a blogger, I’ve come to realize that the most important obstacle for a new blogger is that they don’t think of themselves as a blogger. They have trouble growing the perception that they're bloggers and yet it’s something you need to do. When you haven’t evolved in that perception, that conviction, it will become a supply of sabotage. If you don’t value your writing as sufficient, you then need to give it the time and the efforts it requires. How do you come to think of yourself as a blogger, specifically when you’re not yet earning a paycheck as a blogger?

Here are a few suggestions:

What Happens When You Write?

If you wish to become a blogger, I’m assuming you are experienced in a specific field, you've got something to mention and a sturdy desire to say it. You won't know the way you’re going to mention it or in what form (poetry, novel, essay, and many others.). Okay, first you sit down at your laptop or typewriter. Write something. Whatever you write, simply ensure your heart is in it. It doesn’t ought to be the best, it doesn’t ought to be neat. It does have to be expressive.

Next, as painful as it may be, you have to expose this writing to a person. It may be a friend, it doesn`t have to be a member of the family. Then, take note of what happens. Did the man or woman analyzing your work cry, chuckled or liked it? If so, you did that! You, your writing created that reaction! It is the first step to realize you may have an effect with your writing. It’s well worth something. You ought to keep going, as your blogging may help others!

I once had an author say to me, “I don’t understand if my stuff is any right. I simply know that after people examine it, they cry.” I told her you couldn't get a message any clearer than that form of reaction. Now she just has to concentrate on it.

Cultivate Silence

If you’re having trouble considering what you have got to say, it can help you to spend some time every day in silence. Some writers pray, some meditate or practices Yoga.
Frontenac Castle Boardwalk, Québec city.

Others like myself, have a favorite place to go and just relax simply listening to nature.  
Or this silence could mean listening to music for some time, again clearing your mind from daily obligation, the task to be done ... etc
The idea is to get used to clearing your mind and tuning in for your inner voice. 

What Do You Want to Write? Experiment!

Blogging is fun, sharing your experiences with others, helping them to get better in the same field as yours is rewarding. So knowing what and how to write it, is paramount. For example, you could write 3 different articles on the same subject, just to see which article gets read the most. Yes, this type of experiment is part of blogging. 

Continually Remind Yourself, You Are a Blogger

As your belief that you’re a blogger increases, you will begin to be on the lookout for a subject to write about, at the restaurant, café in a waiting line, everywhere. So it is a good idea to carry around your notepad, paper or electronic. evidently, when you will sit down to write, you will refresh your memory with those notes, it will motivate you and the text will come fluently.

Do things do get easier. ???

Yes, they do, when you write on a daily basis, then writing does get easier, you don`t need to write a full article each day, sometime a single paragraph will do the job.

Once your article is ready to be shared with others since you already spent hours writing your article, must you need to spend hours submitting it to the different platforms in order to get your article seen ?? ...... this is when the adage  “Work smarter, not tougher", is paramount. 





In conclusion :

Blogging is fun, and can be rewarding, emotionally and financially. Some people just keep it as a hobby while others make a great income from it. Its all up to you to decide what direction do you want your blog to be.



Sylvain.

Tuesday, December 4, 2018

Overcoming Loneliness When Working From Home




Overcoming Loneliness When Working From Home and trick to help you get thru.


I love the ability that incorporates working from home. I like the truth that I'm able to outline my personal hours. There are however some risks of running from a business from home. One of the unusual problem people operating from home face is loneliness. 

Don't forget co-workers? Those stressful individuals who you’re compelled to share a workplace with some of them friends, however most of them insufferable. If you’re whatever like me, one of the motives for beginning a domestic enterprise is to get away from those people. 
And yet, whilst you do business from home all day, each day, you could sooner or later find that you begin to miss that type of companionship, and experience greater than a bit lonely.

Here are my recommendations to overcome loneliness when working from domestic:

All by myself…picture the scene. You get up every day for your work. Your husband or wife has already left, considering the fact that they must rise up earlier to shuttle to their own work. 

Your children are at school, all the neighbors are at work. Your home feels abandoned, and your neighborhood looks like a ghost city.

It’s all too easy to end up relatively demotivated in this case and to start the sense like your work is pointless. Worse, if you get stuck or something terrible occurs, you have no-one to turn to, at work, you were all in it collectively, however now it’s just you, out on your very own.

Even if you don’t sense like it’s affecting you, the dearth of human interplay will be causing you quite a few issues. Ask yourself if you’ve been more irritable than normal recently, felt disappointed or sad without being able to determine out the reason why. 
If you have, then it is possible to be associated with homeworker loneliness.


The energy of the net.


Since you’ve probably set up your laptop in a workplace, you might discover it worthwhile to get on a search engine and discover a few forums related to your industry or niche, especially ones dedicated to folks that run home businesses. It’s a big web out there, you will find someone who has similar interest to you.

Finding friends on forums may be proper for changing the misplaced interplay with co-workers. Greater than that, it can provide you a terrific help for your frustrations and troubles — among the peoples you’re talking to, they may have been through the identical element themselves. They may be more than satisfied to sympathize with you and provide advice.

There’s one aspect to be careful of: don’t allow chatting about everything and anything that could interrupt your work. Allow yourself a certain amount of time every day to talk to your newfound ‘colleagues’, don’t pass over it. 

You don’t need to be sitting there in a long dialogue while you have to be getting a few work or articles finished, do you?


Get to realize Your customers.


Here’s a great way to turn your loneliness into a bonus: make your customers your buddies! 
This is a good way to maximize their loyalty to you. Those that consider you, are going to fulfill your workbook, every so often their friendship can be rewarding to your enterprise level.

Associations, organization, and Societies. If you take the time to look around, you might be surprised at how many groups there are, out there that you can join. Perhaps your region has a Homeworkers’ Society or an affiliation about your enterprise or blog niche that holds regular conferences? 

And you may locate some new friends, as well as a few true enterprise contacts. Two or three businesses ought to be sufficient.


Visit a coffee shop every so often.


You’ve seen those individuals who appear to be doing work in Starbucks, right? properly, they’ve figured out something that you haven`t, being at home by yourself all day is getting boring. Of course, it’s nice to break out sometimes and have some coffee while you work. Over the years, you’ll even be known as a regular, and people there will start getting to know you.


Maintain contact: 


Nowadays with Twitter, immediate Messaging and Skype, you may be in touch with your friends online whenever. Having online friends with similar pastimes keeps you accountable and encouraged. But attempt to not to spend an excessive amount of time chatting. If a friend is in the mood for a lengthy chat in the course of business hours, you have to be upfront and inform them that you'll get back to them later. 

For me just understanding that I have a community that I'm able to rely on is right enough. Just that feeling that you aren't alone is now and again sufficient no longer to make you feel lonely.

Forums: boards serve a twin purpose. they're a wonderful means of getting the information about your blog and they also let you keep in contact with other similar niches. Again don't spend an excessive amount of time on boards. Don't count on them to find all your clients.

Take a walk: while you are working from home its quite easy to get chained on your desk. There aren't any water coolers to take your mind far from your task at hand. There are no colleagues throughout the table to chat about the last film releases or last night games. So you need to provide yourself with something which can take your mind far away from work for a short time. I generally go for coffee, just getting out of the house, see people help me refocus and something gives me ideas on what to write my next blog article.





In conclusion:


If you were to work the boring 8 to 5 job, you would have a break in the forenoon and afternoon, so nothing is wrong to do it if you work from home. The key point is just to be able to balance work and time off, you are then bound for success.

Cheers.


Sylvain Richard
owner of
makemoneyblogging.ca