A Beginner's Guide to SEO for search engine with your Website Indexing

New to SEO? Need to polish up your knowledge? 














SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.


     All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.


Why does my website need SEO?


     The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users.



    This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer.


     Search engines are the roadways that make this happen. If search engines cannot find your site or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.





Search queries—the words that users type into the search box—carry extraordinary value.


     Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.


Can I do SEO for myself?


     The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to becoming a guru.


     Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach.



In any case, it's good to have a firm grasp of the core concepts.


You’ve probably heard it before: “Content is king.” Bill Gates made this prediction in 1996 and it’s as true as ever today.

1. Content


Why?



Because a Google search engine customer is happy when he finds the result that serves his needs in the best way.



So here 5 steps to smarter content



1.1. Understand who



     Make sure you know exactly who you will target with your content. Smart content revolves around creating precisely the right content for the right audience at the right time.





     To tap into the immense wealth found in the consumer and market data that will allow you to accomplish this goal, you must first know exactly whom you want to target so that you can identify and develop the topics and ideas that will interest them.



1.2. Know what


     Know what they want to read. Once you have identified your target audience, you next need to accurately gauge what they want to read. Look at what the search data tells you about topics of interest and rising trends.


1.3. Bake in optimization


     Develop SEO-enabled content from creation that is ready to deliver across all devices.




     With SEO and content converged into a single portion of the digital marketing process, all content produced should be optimized right from production so that no content needs to be re-optimized later, empowering it to rank as highly as possible from the first time it is crawled. This will increase the effectiveness and impact of the material created.


1.4. Measure


     Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. Data and measurement remain a key capability for successful smart content creation. Know the goal you want to accomplish with your content, such as visitor rates, rankings, or conversions, and define KPIs that will allow you to measure impact.


1.5. Adapt and repeat


     Focus on the content that drives performance, adjusting strategies to better align with your predetermined goals as the metrics are measured. Smart content means improving effectiveness and efficiency.


     Content and topics that consistently do not drive value should be reduced in the content plan while the content that does perform well is rewarded with expansion. Use the metrics to better understand how your individual customers react to the content and use those insights to drive content strategies.




     Following these five steps will help you produce the right amount of content that delivers the right results.

     Other post in this Blog : Increase Blog Traffic with These 3 Approaches and 5 Strategies



a beginner`s guide to seo for search engine with your website indexing
2. HTML

     
The next big chunk you have to take care of, once you’ve made sure your content is evergreen, is HTML.



     You don’t have to be a professional coder or get a degree in programming by any means.  But, running an online business without knowing the basics of HTML would be the same as driving without knowing what the colors of traffic lights mean.


HTML school is probably the best place to start with basic HTML learning.









a beginner`s guide to seo for search engine with your website indexing
3. Architecture

     The third and last part of on-page SEO, that I’ll cover, is site architecture. While this part gets super-techy, super fast, there are a few simple things everyone can and should take care of, to improve SEO rankings.



     Think about what SEO really means these days: Search experience optimization, with an end goal of increasing conversions. First and foremost, you're optimizing for users and user experience. After that, and only after that, are you optimizing for search engines, whereby you increase the likelihood of your content being found by the right audience.


     Information architecture (IA) is an often-overlooked area of website design. Too often, as designers, we just let the CMS we’re using dictate how content for a site is organized. And that works fine as long as the site fits perfectly into the narrow content formats most CMSs are designed around.

But too often, a website’s content breaks the boundaries of most CMSs.


     Without a clear understanding of how information architecture works, we can end up creating sites that are more confusing than they need to be or, at worst, make our content virtually inaccessible. It’s a shame, considering that the basics of good information architecture are no more difficult to learn than the basics of good web design.

     With good information architecture, we can help provide a good experience for our clients and make sure they leave getting what they expected from their budget.


     One rule of Thumb is : Rule of thumb: No page should be deeper than 3 clicks away from your homepage. Make your site architecture flat. The deeper you “bury” a page, the less “link juice” is passed, the less “link juice passed” to a given page, the more difficult will be for a page to be kept in Google index. As we know, if a page has an amount of “link juice” which is below a certain threshold, then Google is very likely to drop this page from its index (or not index it at all).


     A good website architecture leads to a great experience for the user when he navigates your page, through things such as fast loading times, a safe connection and a mobile-friendly design.
  
Included in the architecture is the SiteMap

other articles in this blog A begginer guide to make money with a Blog



What is a Sitemap?


     Sitemaps are xml or html files that list out every single URL on your website, along with important metadata for each URL that includes when it was last updated, how relatively important it is within your website structure and how often you make updates to it.


     Why Do Sitemaps Matter?


     Sitemaps are a core piece of a website and critical to search engine optimization – xml sitemaps allow search engines to easily crawl a website and index each page so that it appears in search engine results. HTML sitemaps are also important, and are more geared towards human users – they help your website visitors more easily find the content they’re looking for on your website.


     According to Google, there are a few specific reasons a client would benefit from a sitemap:


Their website is new with very few backlinks

Their website is very large

Their website content isn’t well-linked internally, making it difficult to navigate

Their website uses a lot of rich media content


You can create a sitemap online for free, two websites I know of are

Screaming Frog XML Sitemap Generator Free


And


WordPress XML Sitemap Plugin




In Conclusion

     Hope this Post has helped you a little since I have taken some time to research in order to write something that would be interesting to read and valuable for your time.


    So if you found in interesting, would you please take a minute and share it with your friend, FB, Google+ and others ....


Finally, Thank you for reading my article.




Sylvain







<< CLICK HERE >> add your e-mail to my mailing list so you will never miss a new article