Showing posts with label ranking. Show all posts
Showing posts with label ranking. Show all posts

Wednesday, October 24, 2018

Right Meta tags better website visitilty








Choosing the right meta tags for Website visibility

The Meta Description Tag is an HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in the Search Engine Results Pages (SERP), just below the Title Tag as a brief description of your page.

Here is an example of what it looks like :
<head>
  <meta charset="UTF-8">
  <meta name="description" content="Free Web tutorials">
  <meta name="keywords" content="HTML,CSS,XML,JavaScript">
  <meta name="author" content="John Doe">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
</head>

Most people find websites with the help of a search engine. To be found and properly indexed by search engines, your site needs proper meta tags, such as 'title', 'description' and 'keywords' tags, that optimize your content for findability. 

While meta tags are not seen by visitors to your website, search engines use the tags to read, categorize, and interpret the content of your pages.
In addition to using key terms and phrases throughout your page, you'll want to make sure you optimize your title, description, and keywords meta tags for the best results.
How do search engines find your website?

When a user enters a query into a search engine, the engine sifts through the pages recorded in its index to find the best matches and then ranks the results in order of relevance.

Each search engine uses its own formula to determine the significance, relevance, and ranking of any web page it comes across. Each search engine's algorithm works differently and may turn up different results for identical search terms.
A few things search engines look for:
  • The location of keywords on a Web page: Pages with title tags containing search terms are often assumed to be more relevant than pages with title tags that do not. Similarly, pages that contain the search terms near the top of the page are considered to be of higher relevance than those that do not.
  • Keyword density concerning the search terms: Search engine algorithms analyze how often search terms occur concerning other words on a webpage. The higher the keyword density, the more relevancy the page will likely be given. 

  • It's essential, however, not to repeat the same keywords too many times; this is called "stuffing". Not only is this unappealing to a visitor reading your page, but search engine algorithms cannot be tricked into giving you a higher ranking by doing this. Use a variety of key terms instead.
  • Link analysis: By analyzing how pages link to each other within a website and from other websites (referral links), a search engine can determine the subject of a webpage and its importance to the search.
  • Click-through metrics: A search engine will often analyze which search result links are being chosen by Internet users, and attach greater relevancy to pages chosen more frequently.

Which meta tags are key for search engine optimization?

Using the correct metadata, such as proper titles, descriptions, and keywords, can positively affect how search engines rank your website.

Title meta tag

Recognized by every major search engine, this is one of the most important meta tags. The title ensures that the correct name of your website appears in a search engine listing.
Including relevant keywords in the title can get your page a higher ranking in search engine listings. Do not simply list key terms; give your page a proper title.

Description meta tag

Summarize your page concisely by using the description meta tag. This text appears in the search engine results as a summary beneath the title of your page. Write a description that is approximately 150 characters in length (longer descriptions may get cut off in the display of search results).
When you compose the description:
  • Be thoroughly familiar with your website's content.
  • State the functions or services of your website clearly and concisely.
  • Treat your description like advertising copy. Use words that are likely to attract visitors.






Keywords meta tag

Finding the keywords or phrases that represent your content is vital for attracting the right visitors to your website. Ideally, these keywords or phrases should be incorporated naturally into the text of your content, and into the title and description.
If your website has an internal search engine, you can optimize your pages for search by entering key terms in a keywords meta tag. This field can contain things like synonyms, acronyms, and misspellings that are not visible on the webpage itself.

Be aware that major search engines generally ignore this data, and pay more attention to the naturally occurring keywords in the content on the page. To find the right keywords to use, you'll need to know your content and learn about your audience's search behaviors. When you compose the keywords:
  • Research the keywords your target audience is most likely to use when searching. Several online tools can help you with this.
  • Decide on the best use of a word. Should it be singular, plural, or both? Should you use a phrase instead of a single term?
  • Place the most important keywords first. Search engines often give them more weight.
  • Avoid overusing a keyword. This can be considered 'stuffing' and major search engines might penalize you by ignoring your website or refusing to index the page if you do this.
  • Avoid unrelated keywords that are intended simply to generate traffic.
Your website's analytical data might help you find some of the key terms that people are
using to find your pages. Besides, some search engines offer tools that can help you gain insight into frequently searched keywords.

Now how to do it on Blogger, first put your mouse over the image and left click, select image properties, a box will open, in the upper box you enter the link of your blog page, in the second box, the title of your blog page, click ok. That is it. 

Thank you for reading, and don`t forget to share. You never know, maybe one of your friends is looking for this info.








Sylvain Richard
owner of
makemoneyblogging.ca



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Saturday, October 6, 2018

4 Writing Method ( How-To Articles )






Writing Method that will get your article read.


But First lets talks about some writing myth that needs to be busted.

One common element whenever human beings gather is the need to talk and share experiences. Often that need turns into something a little more fun, a little more dangerous — gossip. 


Gossip is often fun but it can also be dangerous because it spreads quickly (because it is fun) and often distorts or even completely avoids the truth. Gossip creates myths in many fields and professions, and the field of writing is especially prone.

The top five myths about writing are:





Myth 1: Writing is easy for some people. Let me tell you that is just about the biggest myth going. I have been a professional writer for going on three decades now. I also know many other professional writers of various ages, experience, and income. 

I don’t know a writer that will tell you that writing is easy. Writing is brutal, hard work and there are times when I think it would be easier to simply open a vein as Red Smith said. However, experience and practice can make many writing tasks easier. There are some writing tasks that I can almost accomplish on autopilot because I have written that specific format and/or topic a lot.

Myth 2: Writing requires talent. I won’t lie. Talent can certainly help and talent is what separates the great writers from the good writers. But the truth is that talent is not enough to make a writer great or even good and talent is not a necessary requirement to be a good writer. 


Writing is a skill that can be learned, developed and honed. If you practice your craft if you read the writing of others to learn more about your craft, and if you seek and accept guidance and suggestions about your writing then you will improve and grow as a writer. Dedication harnessed with talent can create amazing results but if I had to pick just one then I would go with dedication. You can always increase your skill level through dedication.


Myth 3: Writing isn’t a useful skill. I have made my living as a writer for my entire professional life but even if you don’t intend to make your living with words you will need this crucial skill. There simply isn’t a profession that does not involve writing. Perhaps the form will vary, but written communication is the cornerstone in every professional field. 

Your writing ability will often impact landing a job as well as advancing in your career. Today written communication is even more crucial in professional and personal relationships.

Myth 4: You can’t make a living as a writer. I can remember when I told my father that I wanted to be an English major in college. He was very worried that I wouldn’t be able to support myself. 
The truth is that I have never had trouble finding a job and today I own my own business because of this flexible and important skill. Not only can you make a living as a writer but writing is an essential tool for many other careers and professions.

Myth 5: Writer's block is alive and torturing writers as you read this. I’m not dismissing the difficulties inherent in dealing with writer's block but whenever I talk with writers purportedly suffering from it they fall within two general groups. 

The first group actually creates their own block by insisting on the perfect place, mood, or alignment of planets in order to write. This is beyond ridiculous. One of the many benefits I gained from years of newsroom experience is the ability to write in almost any condition or mood. 
Deadlines will teach anyone how to give writer's block short shrift. The second group I have more sympathy for as their problem really is internal in nature. Usually, the problem is that the particular story (whether fiction or nonfiction) they want to tell is not yet finished cooking in their brain. 
In this case, while the writing may be stalled I don’t agree that it is blocked. The writer must listen to that inner voice and respond appropriately. Sometimes the idea needs more time to percolate and sometimes more research and/or planning is necessary. Once the proper adjustments are made the writing will begin to flow again.







So Now, how to write the article that will get read.


Creating short, how-to articles allows you to:

– connect with your audience


– position yourself as an expert, and


– increase sales


Bottom line: Give clients the information they need and you’ll be the first person they’ll think of when they run into challenges.


Consider creating a template for your e-mail newsletter articles that will fit the needs of your audience. Ask yourself if they want detailed information, or if they’re happy receiving broad ideas that will allow them to tailor the information to meet their specific needs.


If they want specific info, you could always include a teaser paragraph in your newsletter and then provide a link at the bottom of that paragraph. 

The link can lead to more detailed information about the subject your that audience is interested in.


Once you understand the needs of your audience, place your information in article format. Here’s a system I’ve often used to produce quick, informative articles.

1. Begin with an identifier paragraph.


This is an introduction to the subject. Just let people know exactly what you’re getting at.


2. Tell them why they should be interested.


This is where you just get into the reader’s world. You will what you’re talking about help them do their jobs better? In essence, that’s all people really want to know.


3. Give short, realistic pieces of advice.


You have so much to say it’s hard to fit it into short bits of info, but do it you must. Otherwise, you’ll lose your audience’s attention. Try to stick to the points that have the most impact or the ones that are completely opposite to what people in your industry are currently doing.


4. Wrap it up.


One of my mentors used to always say to me, “Tell ’em what you’re going to tell ’em. Then tell ’em. Then tell ’em what you told ’em.” No, he wasn’t senile. His advice actually worked. 

At the end of every article, I just wrap up what I’ve said by reviewing the key points of the article. It’s called a “takeaway.” What’s the one thing you want the audience to take away from your article and implement in their daily work lives? Once you’ve answered that question, you have your final paragraph.

Whatever you do, keep it short and simple. Sure we may want to use sophisticated language if your audience craves that, but you’d be surprised. 

When reading e-mail especially, readers won’t mind short, concise words and phrases. And that’s especially true if those words and phrases add more to the bottom line and/or help them become more efficient.




In Conclusion :


Writing article doesn`t need to be complicated, get to the point to share your experience with the world and get positive feedback.






Sylvain 
owner of
makemoneyblogging.ca
blogpostdir.com


Tuesday, February 6, 2018

Alexa Ranking, why it`s important


Alexa Ranking, why it`s important 

(and explained)


what is alexa rank?

Note (1)
The global website visitor’s rank is the way an website is doing relative to all other websites on the web over the past three months. 

The rank is calculated by a combination of the anticipated average every day, site visitors to the site and the predicted variety of page perspectives at the website over the last 3 months.





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Sylvain


note 1 : The alexa banner was taken from alexa.com and belong to alexa, it will be remove if requested.

Friday, November 17, 2017