Friday, March 5, 2021

9 Creative Ways to Save Money with a VPN

 

Some online retailers base their prices on factors such as location and browsing history. They’ll use this information to craft customized deals and artificially raise the price if they see that you’ve searched the same item multiple times. This is an age-old trick to urge you to make the purchase.

Streaming services have discriminatory pricing tactics, too. For instance, the cost of a Netflix subscription is the same for everybody, but the content varies by region. Netflix subscribers in Europe, for instance, get less content than their American counterparts for the same price. That doesn’t seem fair.

Online retailers display prices based on your profile. Retailers use personal information to create these profiles. They may collect this data themselves via browser cookies, mobile GPS tracking, wifi, and IP address — or get it from third parties. If you can keep them from obtaining this information, you can effectively keep them from using it to jack up your prices.

Read on to learn how to get around price discrimination whether you are shopping online, paying for subscription services, booking a flight, et cetera.  

Save With a VPN

A VPN or Virtual Private Network is an app you can use to maintain your online security and privacy. It makes it possible to browse the internet without giving away your IP address or location. Thus, you can be in Sidney, Australia, and appear like you are surfing the internet from New York. But this high level of anonymity isn’t just for your privacy – it can also help you to save money. Here are ways to save money with a VPN.

Subscriptions for Software

If you use software such as Office 365, you need a VPN to save some money. That is because software vendors determine their prices on a regional basis. With a dedicated VPN, you can save a substantial amount of money on your subscription. You may want to know all about a VPN before using it whenever you browse.

Flight Tickets

Have you ever used a flight booking site? The prices are never the same. Instead, passengers pay according to the location from which they book the flight. For example, did you know that  buying a plane ticket from New Delhi to New York while in Hungary could save you at least $1000 than someone booking from the US? That is one way to pay a lower reservation price. The second is a hotel reservation, which is our next point.

Hotel Reservation

One of the reasons to download a VPN is to use it when making hotel reservations. It works the same way a flight ticket reservation works. As such, it is cheaper to book a hotel room from one location to another. You could save as much as $90 by booking from the US rather than the UK. It may not make sense, but that’s how it is.

Content Streaming

There are specific locations from which you may not be able to stream your favorite content. Say, you want to watch a movie on Netflix, but your area doesn’t allow it. A VPN is good to unblock it. Due to the differential pricing regimes provided by movie streaming service providers, you may also pay less.

Bandwidth Compression

Looking for a way to extend the limit provided by your bandwidth provider? You can use a VPN on your mobile phone to compress your MBs and extend usage time. The longer the time you get from a set of MBs, the lower it will cost for you. Besides, you will download, stream live videos, and do virtually anything you want using compressed bandwidth.

Time-Restricted Content

Not all content is accessible to you. For example, you may not be allowed to watch content from the Olympics, English Premier League, PGA Championships, and so on. A VPN will unlock this content for you. It is also possible for you to watch the content beyond the time you are allowed to. That can save you a lot of money in terms of cable TV subscriptions.

Online Gaming

Most likely, you play online games during your free time. But, the price you pay in your location might be much higher than elsewhere. People accessing gaming sites from India may pay less than those in the US or UK by more than half. After you have identified your preferred VPN, install it on your phone or laptop, and start browsing. But first you may want to know how a VPN works.

Car Rentals

You have just arrived at your destination abroad, and you need to rent a car. To save a couple of bucks, you will have to use a VPN. Depending on the location, car rentals may be subject to different surcharges and taxes. If anything, the cost of insurance tends to vary from one place to another. Save by using a VPN to switch to a fake location.

Online Shopping

The ability to do your shopping from the comfort of your couch or bed or office is one of the most exciting benefits of the internet. However, spending a lot of time online not only exposes you to a wide range of cybersecurity threats but may also show you higher prices for online purchases. Online shoppers see different prices when shopping online depending on their location.

This pricing system is known as dynamic pricing. Online retailers will change the prices of items or services based on how much they anticipate shoppers in that particular location are willing to pay. You can use a reliable VPN service to change your location to areas with favorable prices when shopping online. Using a VPN will help you secure the best possible prices for items and services when shopping online. 

As you can see, a VPN can save you a lot of money by accessing cheaper prices. A VPN hides your IP address and encrypts your internet connection, meaning that no one can see your location or browsing history. Simply download your preferred VPN, choose servers at different locations to surf with until you discover the lowest price of the product or service.

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Thank you  
thetechfools.com for this wonderful contribution.


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Wednesday, September 30, 2020

Safeguarding your Device against Cyber Threats in Canada


 mage from Pixabay.com

Since the spread of the COVID-19 virus in early 2020, cyber-attackers have strengthened their efforts. The amount of device breaches reported during the pandemic has increased by a considerable margin. This has been attributed to the heavy reliance on remote workplaces since governments and organizations around the world have advocated social distancing.

Privacy Breach Reports from Canada

Focusing on Canada, many high-profile cybersecurity hacks have been reported during the pandemic. When the Prime Minister, Justin Trudeau, declared the launch of a contact tracing app to mitigate the spread of the coronavirus, bogus apps were created. These applications contained ransomware and specifically targeted Android devices.

At least 10,000 Canadian online accounts have also become the targets of a hack. The cybercriminals attempted to breach government services in a bid to procure taxpayer data. The Canada Revenue Agency has also received reports of banking data being modified.

In July, the Communications Security Establishment Canada (CSE) released a report stating that hacking groups from Russia targeted Canadian research labs. These cybercriminals aimed to steal valuable information related to coronavirus research.

Whether the digital attacks are focused on individuals or organizations, the effects remain disastrous. This is why you need to shield your digital accounts and devices from these hackers. Below, you’ll find some cybersecurity tips to protect yourself from cyber threats.

Steps to Heighten your Cybersecurity Level

  1. Cultivate Cybersecurity Culture at your Company

Hackers can gain access to a firm’s data through a breached account. If you have a company, encourage your employees to practice cybersecurity by creating strong passwords for their devices and online accounts.

Using a strong password that is a bit lengthy with numbers, uppercase letters, and symbols will make it harder for a cybercriminal to penetrate an account. Inform your workers to refrain from writing down their passwords where it can be easily spotted.

Employees should also cultivate the habit of changing their passwords once in 3 months. This way, hackers would find it more difficult to use brute force applications to breach an account. Seminars should also be organized at least once a year to educate workers on cybersecurity practices and trends.

Anyone having trouble with creating or remembering a strong password can be referred to password management services.

  1. Use a VPN

A VPN is a technology that establishes an encoded connection between your device and the network you’re connected to. In simple terms, it protects users from hackers that want to spy on data flowing between your device and the internet.

VPNs are useful to both individuals and organizations. People often connect to public Wi-Fi when they’re in public areas. However, what most people don’t know is that this makes your devices extremely vulnerable to hacking. If you’re connected to the Public Wi-Fi, every bit of information passing through your devices such as banking details, email, and social media data can be spied on by the hacker.

Turning on the app before accessing the internet would protect your information from cybercriminals.

Likewise, a VPN secures company information from cybercriminals, who tend to attack small and medium businesses for their data or a ransom. VPN services encrypt company devices by encrypting their online traffic once they access the internet. This way, their company's important data, and their customer information could be secured from prying eyes.

  1. Use Anti-Malware and Anti-Spyware Programs

In addition to using antivirus software, anti-malware and anti-spyware programs should also be used. They provide added layers of protection against cyber-attacks.

Ensure that the program can perform in-depth system scans, and its malware and spyware lists get upgraded frequently. A lot of people like to use an antivirus service that combines malware and spyware detection. However, antiviruses can only do so much and cannot effectively protect your device from malware and spyware.

  1. Perform Regular Updates

One of the most common ways hacker breach systems is by exploiting loopholes in the software. This is why updates are released periodically for users. Operating system providers like Google, Microsoft, and Apple launch updates to patch security bugs.

In the same vein, software developers also release updates to prevent hackers from sneaking in malware. As soon as an update becomes available, install it.

  1. Be Wary of Emails

Emails are one of the most used ways to hack a computer unsuspectingly. Hackers typically use emails to phish details and spread malware.

A phishing website is one that looks exactly like a legitimate website. However, any login information inputted into the website would get sent to the hacker, allowing him/her access to the account. Malware also gets into computer systems through the use of email attachments.

The malware would be in the form of a file sent to the victim. Once the attachment gets downloaded, the malware starts to operate.

Before you open any email, ensure that you are familiar with the sender. Before you click any links in the email, double-check that the URL address contains no spelling errors. Also, refrain from downloading files from unknown senders.

  1. Keep Your Information Secure

Cybercriminals are known to abandon the use of the internet for old-fashioned calls to perform hacks. If you receive a call from an unknown caller, be cautious about giving information about yourself.

Hackers could mask themselves as authorized callers from organizations. Even if you don’t give them information like your password, you could divulge your personal information to them. Sometimes, personal information could be used to access accounts like in the case of two-factor authentication.

Hence, if any unknown caller calls you, keep your information to yourself.

Final Thoughts

During the pandemic, several Canadian organizations and individuals have experienced cyber-attacks. Hackers reckon that more computer systems with low digital security levels are likely to be used during this period.

To prevent yourself from becoming a victim, you can take the necessary cybersecurity steps. They include using a VPN, double-checking emails, updating system software, and using strong passwords.


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Thank you  thetechfools.com for this wonderful contribution.

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Sylvain Richard.

Thursday, December 12, 2019

(What is your Marketing Plan) Let me help you.


Defining Internet Marketing & Developing a plan






Also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media.


It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development, and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of the customer engagement cycle.


Developing a marketing plan


Your marketing plan is an essential part of your overall business plan. Bankers and lenders will want to see how you plan on making money. When you start a business or decide to introduce new
products or concepts, your marketing plan will help you:

Assess customer needs and develop a suitable product or service

Convey product or service features to your target audience (potential customers)

Establish distribution channels

Determine the most effective ways to promote yourself

Pinpoint the best advertising venues

You can buy software to help you write your marketing plan, or use word processing or spreadsheet tools you already own. Some specialized software includes sample plans, marketing scenarios, and auto-calculations.

Before writing your marketing plan


How Important is Internet Marketing?


According to Link Humans, as of 2016 more than 3 billion people worldwide have internet access.

This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, 7 days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace.

Online reviews have become one of the most important components in purchasing decisions by consumers in North America. According to a 2013 survey conducted by Dimensional Research which included over 1000 participants, 90 percent of respondents said that positive online reviews influenced their buying decisions. 

Interestingly, negative reviews typically came from online review sites whereas Facebook was the main source of positive reviews. Forrester Research predicts that by 2020 42% of in-store sales will be from customers who are influenced by web product research.

Why Internet Marketing is Important?

The Internet has the power to connect millions of people from around the world. Thus, it also has the capabilities to bring your business to millions of your target market worldwide. What makes this process the best inclusion of your promotional effort is the fact that you don’t need to shell out plenty of money.

In addition, the effectiveness of your campaign can be easily measured using web analytics and cost-volume-profit analysis tools. However, it requires you to learn the many facets of Internet marketing so that you’ll know whether your efforts are giving the return on investment that you want for your business.

So without further due, Market research

Before you develop your marketing plan, you must first research the potential market for your product or service. Use the market research findings to back up statements in your marketing plan. Learn more about how to conduct your research.

Guide to market research and analysis

Discover how market research can help your business succeed and learn how to conduct a variety of market research activities.

Market research methods

Find out how to use popular research methods to do market research for your business.

Designing a questionnaire

A well-designed survey questionnaire can help you gather market research data.

Types of survey questions

Examine different kinds of closed-ended and open-ended questions that can be used in surveys.

Sections of a marketing plan

Executive summary — "What is my overall plan?"

Your executive summary should contain the key points of your marketing plan and, although it is written last, should be positioned at the front of the plan. This summary is usually the first section a potential investor or lender will read. Polish it to perfection. The executive summary should:

Include highlights from each section

Be interesting enough to motivate the reader

Be concise

Identify yourself — "Who am I and what are my values?"

Describe who you are, what your business is about. Share your goals, and what inspired you to start your business or make changes. For example:

Company name, address, phone number, and names of owners or partners

Business vision, mission statement, and beliefs (in line with your target market)

Core values and goals of the business and its owner(s)

Describe the product or service — "What need do I meet?"

Detail how your product or service is unique, and superior to the competition. Be prepared to back up your statements.

Identify your target market — "Who are my customers?"

Through research, identify the age group, gender, lifestyle and other demographic characteristics of the people who have shown interest in your product or service. Avoid trying to sell to everyone. Provide statistics and analysis that show the reader there is a demand for your product or service.








You can define customers by demographic characteristics, such as:

Age, usually in ranges

Gender

Marital status

Location of household

Family size and description

Income

Education level, usually to the last level completed

Occupation

Interests, purchasing profile

Cultural or ethnic background

For example, a clothing manufacturer may consider a number of possible target markets — toddlers, athletes, grandparents, teenagers, and tourists. A test market survey of the most likely target groups, or those who buy for them, such as parents for toddlers, can help you separate real target markets from unlikely possibilities.

Once you have defined your target customers, you must learn about their needs and preferences.

Which of their challenges can you solve?

What are their needs and expectations regarding this product or service?

What types of things do they desire?

What do they spend their money on?

Where do they shop?

How do they make spending decisions?

To develop a profile of your customers and to understand their needs, you will have to do some market research.


Conducting market research :


Learn more about market research, how it can improve your business decisions, and how to conduct a market research campaign.

Know your competitor — "Who else can know my customers?"

Most businesses face competition at every stage of their life cycle. Competition can be good; the trick is to know with whom you are competing, and what it is that you do better. You can compare your own strengths, weaknesses, opportunities, and threats (sometimes called a “SWOT analysis”) to those of your competitors, and make sure your customers know why you should be their preferred choice.

Define your distribution and delivery channels — "How will I deliver my product to my customers?"

Traditionally, customers shop at stores to find the products they want or visit one specific location for services such as a massage or a haircut. More and more, people are shopping online. Where will customers find your products? Define your delivery channels, including who the middle players are, and how much that process will cost. For example, you could decide to:

Sell through a retailer, wholesaler, or professional sales agent

Sell through kiosks in schools, offices, public places, or at events

Go to the customer's home or place of business

Take orders from a catalog or through the Web

Sell solely online

Group your activities — "How will I reach my customers?"


Map out your budget for each medium you want to use, and detail how much time you plan to spend on each. A few suggestions:

Advertising (online ads, TV, radio, print publications, online publications, websites, billboards, business cards)

Publicity (signs, stationery, branding, testimonials, referrals)

Listings (business directories, telephone directories, online listings, association listings)

Sponsoring (research, community events, local charities, sports)

Networking (get feedback from existing and potential customers and other industry players; reach out to the public through online social networks; provide advice on blogs and by speaking at public events; meet industry players at business events)

Promotions (mailouts, samples, freebies, discount coupons, sales, displays)

Internal marketing (employee rebates, sales incentives, referral incentives)

Public relations and media relations

Learn how to spread the word about your business.

Outline a plan to deal with challenges — "How will I handle the unexpected?"



Like any aspect of running a business, preparation helps you face challenges and sometimes prevent them. Think about potential challenges, and write down what you could do to prevent them or deal with them when they happen.


The following are some marketing challenges for which you could plan:

New regulations for packaging/ labeling/claims

The shift in trends and buyer preferences

Environmental issues related to your business

Negative business image or perceptions

Changes in the economy

New competition

Marketing, advertising and sales regulations

Attracting new customers to your business is essential, but you need to follow a few rules.

Indicate your pricing strategy — "How much should I charge?"

Pricing is another aspect of marketing that requires careful attention.

If your price is too high, you may alienate customers; if it's too low, you may give the impression that your product or service is cheap and below standard. Some businesses purposely charge a very high price so that their customers feel that they are getting a better product or service. Some sell at a slightly higher than average price in order to be able to offer exceptional customer service.


A project where you will be in five years — "What are my long-term goals?"


If you start out small and want to remain small, be clear about this in your plan. If your long-term goal is to expand over the years, to gain an international market, or to sell franchising rights, be clear about this as well. 

Define the steps you plan to take in order to grow your business and how you will adjust your marketing activities to reach these goals.

Hope this has helped and or clear some aspect of Internet Marketing

Please do not forget to share with your friends using the buttons on the left.



Thank you for reading




Sylvain



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Wednesday, April 24, 2019

Pinterest Gets My Blog 1000s Pageviews


Yes, Pinterest is just incredible, my blog gets 1000s of page views each month. Even from the first pins which were posted 2 years ago, I am still getting pageviews from them. 


Pinterest is a "Search Engine" Not A Social media Platform. 

One notion that I kept in thoughts turned into that Pinterest isn't like every other social media like Facebook, Twitter or Instagram where you get extra blog visits when you have a better variety of fans(which is pretty hard to get a lots of people following you returned whilst you comply with them or maybe in case you start an ad marketing campaign).






This is why I advise Pinterest where you gain visitor in the scenario that one your pin may go viral or is shared among many institution boards. This has nothing to do with your followers, by posting to group board where others can see and share among their own followers, then there are 99% possibilities that your pin will go viral. 

As Pinterest works much similar to Google it is easy to rank your pin on Pinterest. 

Google takes about around 4 to 5 months for a brand new blog post to reveal upon the pinnacle, and it is also would possibly take greater time than the 4 to 5 months if the blog's articles aren't always well search engine optimized however getting your pins rank high on Pinterest is simple you want to observe few policies as given below 

1. Using Canva.com, make a Pin that will stand out, you can start using Canva for free for a long time before you may feel a need to upgrade to have access to the better feature.  I am aware that it takes time and a whole lot of effort to create pins that honestly shine out of the other Pins, but the extra time and effort will pay back. 


2. Size of the pin topics lots, I would advise you to hold the measurement 800 width and 1550 as length. You can also strive out unique fonts, textual content headers, and images that you feel that are particular to your website and might stand out of other Pins. 

3. Write an in-depth description of approximately 100 words is a good gauge. If you're not optimizing the outline then you definitely might lose a number of saves and clicks in your pin and location respectively. 

4. A lot of Bloggers claims it is the best to manually Pin every single day, this will assist Pinterest to recognize that you are regular to supply value to your followers. However, being a father and like everyone else I have a million things to tend to, I prefer using tailwind.  
I know, it is not as good as doing it manually, but the small fee that tailwind cost me every month, I get back from Pinterest visitors to my blog. If you don`t know about Tailwind yet, then I suggest you click here to pay a visit to find out the details of the free and paid version. ( <- please note this is a referral link )

5. Pin to Group board daily, this will help your pins to skyrocket in no time. If you're a collaborator in a group board which has quite a few followers then I suggest you pin to it often. Slowly, people will start knowing you and your blog and will start to repin your pins or visit your blog to read the article you are pinning about.

You also need to pin to your own Group Board regularly. Visit my Pinterest account to find out about my own group board



In Conclusion :

Pinterest is an awesome tool for all of us Bloggers, if you are not already using it, then I strongly suggest you start .... today.





Sylvain

Saturday, April 20, 2019

work smarter, not harder

Sharing on Facebook, Twitter, and all other social media and filing Ezine articles has made advertising, sharing your Blog article so easy.







The adage “Work smarter, not tougher” clearly applies to blogs.

Ezine articles are virtually one of the best ways to force traffic towards your blog and to grow your SEO.

If you choose to submit manually or the use of an editorial submitter, the fundamentals are the same. Before you can submit any of your articles, you ought to register in. 
This generally means filling out a form and receiving a confirmation by electronic mail that your application has been received and or approved. Then you are ready to log in and submit any of your articles.

It is at this juncture in which a piece of writing submitter comes into play. Submitting manually is an easy task,  however, it's tedious and time investing. An article submitter hastens the data entry. Why is this critical? It is normally accepted that to be a successful Ezine article writer, one should post 2 – 3 articles per week to hundreds of article sites. 

Doing this by hand is simply no longer possible. Look at the writer records on any web site and you will see that the successful authors have submitted hundreds, even thousands of articles. Slowly but surely they have built an income stream and some of them are making spectacular month-to-month incomes.

There are many article submitter software program applications on the market, Article Submitter, Article Submitter Gold, My Article Pro, My Article Submitter, and Article Money, to name some. They vary in capabilities, ease of use, and fee. 

Most offer a Free download for trial use. These are fully operational, but a few restrict the variety of days this system may be used and others restrict the scale of the publish site database. Why do they supply a Free download? So you could see for yourself the benefits of this system by way of palms-on use. For instance, in my case, I downloaded a Free trial version and used it to put up a piece of writing to numerous sites. 
I was inspired by my article being Auto-Filled alternatively of getting to do the tedious reduce and paste workout. The trial application got here with a database of 80 article web sites, but I right away ordered the overall model with a database of over six hundred websites. 

To me, this system was well worth the fee if for not anything more than getting the listing of six hundred sites to publish articles. Now I had the device to fast put up articles, entire with a listing of sites that might be continually up to date. My article spending time is now higher for writing new articles, instead of spending hours submitting a single article. 

You have to be careful when choosing your article submitting not to select the kind that could spam Ezine and other alike. This sort of submittal is frowned upon, a nuisance to the submit web sites, and might get you banned from the great article websites.

What will a good article submitter do for you? It has to allow you to undergo to put up process step by step as you normally could, simply making it less complicated and quicker to make the submittal. Logging directly to a site for the first time requires a few steps whether manual or the use of an editorial submitter. One should input the ID and Password, and pick out a Pen Name. Let us go through the steps and notice wherein the thing submitter saves time. Go to the item publish a website. Immediately your ID and Password are crammed in by means of the thing submitter. 
You can pass directly to Submit Article. Instantly your entire article is vehicle-filled, the Title, Author name, Summary, Body, and Resource Box. Stunning, no time ingesting reduce and paste. Manually pick out a Category, as this the simplest manner to make sure that your article finally ends up in an appropriate category and sub-class. Click Submit, then Log Off. Your article will appear completely hand submitted. The article submitter will mechanically enter the put update on your database, and give you a hazard to kind in a word or comment. 


No extra pencil and paper notes protecting your desk.
Then, directly to the following web site. And wherein did the following web page come from? The web site database on your article submitter! The article submitter is a win-win, saving time by means of putting off the tedious article cutting and pasting, and doing away with the time-consuming chore of building your personal listing of article submit sites.

If you are not the usage of a piece of writing submitter, you can very well be spending extra time submitting than any kind of money you could be making. 

Quality articles quick submitted to loads of put up web sites is the key to being a hit. There is a way to perform this. 

In conclusion :

Do You Need an Article Submitter?

Don`t forget to share this article with your friends, using the button on the left.





Sylvain