Thursday, November 30, 2017

Defining Internet Marketing & Developing a plan

Defining Internet Marketing & Developing a Plan






Also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media.

It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development, and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of the customer engagement cycle.


Developing a marketing plan


Your marketing plan is an essential part of your overall business plan. Bankers and lenders will want to see how you plan on making money. When you start a business or decide to introduce new
products or concepts, your marketing plan will help you:

Assess customer needs and develop a suitable product or service
Convey product or service features to your target audience (potential customers)
Establish distribution channels
Determine the most effective ways to promote yourself.

Pinpoint the best advertising venues
You can buy software to help you write your marketing plan, or use word processing or spreadsheet tools you already own. Some specialized software includes sample plans, marketing scenarios, and auto-calculations.

Before writing your marketing plan

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1 comment:

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