Showing posts with label search engine. Show all posts
Showing posts with label search engine. Show all posts

Thursday, December 12, 2019

(What is your Marketing Plan) Let me help you.


Defining Internet Marketing & Developing a plan






Also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media.


It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development, and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of the customer engagement cycle.


Developing a marketing plan


Your marketing plan is an essential part of your overall business plan. Bankers and lenders will want to see how you plan on making money. When you start a business or decide to introduce new
products or concepts, your marketing plan will help you:

Assess customer needs and develop a suitable product or service

Convey product or service features to your target audience (potential customers)

Establish distribution channels

Determine the most effective ways to promote yourself

Pinpoint the best advertising venues

You can buy software to help you write your marketing plan, or use word processing or spreadsheet tools you already own. Some specialized software includes sample plans, marketing scenarios, and auto-calculations.

Before writing your marketing plan


How Important is Internet Marketing?


According to Link Humans, as of 2016 more than 3 billion people worldwide have internet access.

This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, 7 days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace.

Online reviews have become one of the most important components in purchasing decisions by consumers in North America. According to a 2013 survey conducted by Dimensional Research which included over 1000 participants, 90 percent of respondents said that positive online reviews influenced their buying decisions. 

Interestingly, negative reviews typically came from online review sites whereas Facebook was the main source of positive reviews. Forrester Research predicts that by 2020 42% of in-store sales will be from customers who are influenced by web product research.

Why Internet Marketing is Important?

The Internet has the power to connect millions of people from around the world. Thus, it also has the capabilities to bring your business to millions of your target market worldwide. What makes this process the best inclusion of your promotional effort is the fact that you don’t need to shell out plenty of money.

In addition, the effectiveness of your campaign can be easily measured using web analytics and cost-volume-profit analysis tools. However, it requires you to learn the many facets of Internet marketing so that you’ll know whether your efforts are giving the return on investment that you want for your business.

So without further due, Market research

Before you develop your marketing plan, you must first research the potential market for your product or service. Use the market research findings to back up statements in your marketing plan. Learn more about how to conduct your research.

Guide to market research and analysis

Discover how market research can help your business succeed and learn how to conduct a variety of market research activities.

Market research methods

Find out how to use popular research methods to do market research for your business.

Designing a questionnaire

A well-designed survey questionnaire can help you gather market research data.

Types of survey questions

Examine different kinds of closed-ended and open-ended questions that can be used in surveys.

Sections of a marketing plan

Executive summary — "What is my overall plan?"

Your executive summary should contain the key points of your marketing plan and, although it is written last, should be positioned at the front of the plan. This summary is usually the first section a potential investor or lender will read. Polish it to perfection. The executive summary should:

Include highlights from each section

Be interesting enough to motivate the reader

Be concise

Identify yourself — "Who am I and what are my values?"

Describe who you are, what your business is about. Share your goals, and what inspired you to start your business or make changes. For example:

Company name, address, phone number, and names of owners or partners

Business vision, mission statement, and beliefs (in line with your target market)

Core values and goals of the business and its owner(s)

Describe the product or service — "What need do I meet?"

Detail how your product or service is unique, and superior to the competition. Be prepared to back up your statements.

Identify your target market — "Who are my customers?"

Through research, identify the age group, gender, lifestyle and other demographic characteristics of the people who have shown interest in your product or service. Avoid trying to sell to everyone. Provide statistics and analysis that show the reader there is a demand for your product or service.








You can define customers by demographic characteristics, such as:

Age, usually in ranges

Gender

Marital status

Location of household

Family size and description

Income

Education level, usually to the last level completed

Occupation

Interests, purchasing profile

Cultural or ethnic background

For example, a clothing manufacturer may consider a number of possible target markets — toddlers, athletes, grandparents, teenagers, and tourists. A test market survey of the most likely target groups, or those who buy for them, such as parents for toddlers, can help you separate real target markets from unlikely possibilities.

Once you have defined your target customers, you must learn about their needs and preferences.

Which of their challenges can you solve?

What are their needs and expectations regarding this product or service?

What types of things do they desire?

What do they spend their money on?

Where do they shop?

How do they make spending decisions?

To develop a profile of your customers and to understand their needs, you will have to do some market research.


Conducting market research :


Learn more about market research, how it can improve your business decisions, and how to conduct a market research campaign.

Know your competitor — "Who else can know my customers?"

Most businesses face competition at every stage of their life cycle. Competition can be good; the trick is to know with whom you are competing, and what it is that you do better. You can compare your own strengths, weaknesses, opportunities, and threats (sometimes called a “SWOT analysis”) to those of your competitors, and make sure your customers know why you should be their preferred choice.

Define your distribution and delivery channels — "How will I deliver my product to my customers?"

Traditionally, customers shop at stores to find the products they want or visit one specific location for services such as a massage or a haircut. More and more, people are shopping online. Where will customers find your products? Define your delivery channels, including who the middle players are, and how much that process will cost. For example, you could decide to:

Sell through a retailer, wholesaler, or professional sales agent

Sell through kiosks in schools, offices, public places, or at events

Go to the customer's home or place of business

Take orders from a catalog or through the Web

Sell solely online

Group your activities — "How will I reach my customers?"


Map out your budget for each medium you want to use, and detail how much time you plan to spend on each. A few suggestions:

Advertising (online ads, TV, radio, print publications, online publications, websites, billboards, business cards)

Publicity (signs, stationery, branding, testimonials, referrals)

Listings (business directories, telephone directories, online listings, association listings)

Sponsoring (research, community events, local charities, sports)

Networking (get feedback from existing and potential customers and other industry players; reach out to the public through online social networks; provide advice on blogs and by speaking at public events; meet industry players at business events)

Promotions (mailouts, samples, freebies, discount coupons, sales, displays)

Internal marketing (employee rebates, sales incentives, referral incentives)

Public relations and media relations

Learn how to spread the word about your business.

Outline a plan to deal with challenges — "How will I handle the unexpected?"



Like any aspect of running a business, preparation helps you face challenges and sometimes prevent them. Think about potential challenges, and write down what you could do to prevent them or deal with them when they happen.


The following are some marketing challenges for which you could plan:

New regulations for packaging/ labeling/claims

The shift in trends and buyer preferences

Environmental issues related to your business

Negative business image or perceptions

Changes in the economy

New competition

Marketing, advertising and sales regulations

Attracting new customers to your business is essential, but you need to follow a few rules.

Indicate your pricing strategy — "How much should I charge?"

Pricing is another aspect of marketing that requires careful attention.

If your price is too high, you may alienate customers; if it's too low, you may give the impression that your product or service is cheap and below standard. Some businesses purposely charge a very high price so that their customers feel that they are getting a better product or service. Some sell at a slightly higher than average price in order to be able to offer exceptional customer service.


A project where you will be in five years — "What are my long-term goals?"


If you start out small and want to remain small, be clear about this in your plan. If your long-term goal is to expand over the years, to gain an international market, or to sell franchising rights, be clear about this as well. 

Define the steps you plan to take in order to grow your business and how you will adjust your marketing activities to reach these goals.

Hope this has helped and or clear some aspect of Internet Marketing

Please do not forget to share with your friends using the buttons on the left.



Thank you for reading




Sylvain



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Wednesday, April 24, 2019

Pinterest Gets My Blog 1000s Pageviews


Yes, Pinterest is just incredible, my blog gets 1000s of page views each month. Even from the first pins which were posted 2 years ago, I am still getting pageviews from them. 


Pinterest is a "Search Engine" Not A Social media Platform. 

One notion that I kept in thoughts turned into that Pinterest isn't like every other social media like Facebook, Twitter or Instagram where you get extra blog visits when you have a better variety of fans(which is pretty hard to get a lots of people following you returned whilst you comply with them or maybe in case you start an ad marketing campaign).






This is why I advise Pinterest where you gain visitor in the scenario that one your pin may go viral or is shared among many institution boards. This has nothing to do with your followers, by posting to group board where others can see and share among their own followers, then there are 99% possibilities that your pin will go viral. 

As Pinterest works much similar to Google it is easy to rank your pin on Pinterest. 

Google takes about around 4 to 5 months for a brand new blog post to reveal upon the pinnacle, and it is also would possibly take greater time than the 4 to 5 months if the blog's articles aren't always well search engine optimized however getting your pins rank high on Pinterest is simple you want to observe few policies as given below 

1. Using Canva.com, make a Pin that will stand out, you can start using Canva for free for a long time before you may feel a need to upgrade to have access to the better feature.  I am aware that it takes time and a whole lot of effort to create pins that honestly shine out of the other Pins, but the extra time and effort will pay back. 


2. Size of the pin topics lots, I would advise you to hold the measurement 800 width and 1550 as length. You can also strive out unique fonts, textual content headers, and images that you feel that are particular to your website and might stand out of other Pins. 

3. Write an in-depth description of approximately 100 words is a good gauge. If you're not optimizing the outline then you definitely might lose a number of saves and clicks in your pin and location respectively. 

4. A lot of Bloggers claims it is the best to manually Pin every single day, this will assist Pinterest to recognize that you are regular to supply value to your followers. However, being a father and like everyone else I have a million things to tend to, I prefer using tailwind.  
I know, it is not as good as doing it manually, but the small fee that tailwind cost me every month, I get back from Pinterest visitors to my blog. If you don`t know about Tailwind yet, then I suggest you click here to pay a visit to find out the details of the free and paid version. ( <- please note this is a referral link )

5. Pin to Group board daily, this will help your pins to skyrocket in no time. If you're a collaborator in a group board which has quite a few followers then I suggest you pin to it often. Slowly, people will start knowing you and your blog and will start to repin your pins or visit your blog to read the article you are pinning about.

You also need to pin to your own Group Board regularly. Visit my Pinterest account to find out about my own group board



In Conclusion :

Pinterest is an awesome tool for all of us Bloggers, if you are not already using it, then I strongly suggest you start .... today.





Sylvain

Tuesday, November 20, 2018

Awesome Blog Content, that will attract readers.




How and where to get the idea for your blog content


There are still people who do not know what blogs are. Because of the unusual name, people tend to think unpleasant things when they hear the word blog. Is it a murky mixture of sand, water, and dirt?

Blogs are like bulletin boards that are updated regularly, often on a daily basis. The contents of blogs are information about a specific topic, or in some types of blogs, people sometimes use them as a journal or diaries where they put in the details of their personal lives, their opinions about certain topics and even social commentaries. To put this in simple terms, blogs are used by the person who created the blog any way he or she wants them to be. The creator of a certain blog is the author and it's his or her responsibility to provide the contents.

Blogs have become very successful and popular lately, and SEO consultants say that they can be very profitable if they are managed and marketed the right way. Generating profits from a blog doesn’t require selling anything. Profits can be from ad placements, banners, or contextual advertising. The best blogs draw the attention of a large audience and keep them coming back for more.


Where To Get Content For Your Blog



Blogs and websites that have rich content are always going to do better than those that don't. I am sure you wondered where these blogs get their ideas, views, and opinions. It is easy to write about something you are passionate about but to do that most days of the week is extremely hard since you would probably run out of things to talk about or you simply don't have the time. So how do they do it?

Where do they get their ideas? Do they get help from tools and other sources available on the Internet? Many people turn to a blog content material issuer due to the fact they just don’t know the way to get the maximum out in their blogs. Many others – possibly with a few overlaps – select to have a blog content material provider take over the writing and control in their weblog due to the fact they've problem arising with day by day content material. 

When you hire a professional blogger to write down and manage your weblog, issues about writer’s block tend to vanish away. But how do professional bloggers get their ideas? How do they maintain content that’s applicable and sparkling published for your weblog every and every day all month long? 

There are a number of methods. The following five, however, speak to the most not unusual ways in which bloggers write blogs.

1. They do a little study. In element, this involves analyzing the content of any topic to get a sense for any new information that they want to talk about. 

They look at posts that have been made. By taking the time to recognize your niche,  a professional blogger can create a database of subjects to supply several blogs.





2. Blog content material vendors read different blogs on the identical subject matter as the one they are writing. For instance, if your blog is is about traveling, the professional blogger will have a look at similar websites to look at what’s being talked about. Same is true whether or not you're an actual estate agent, a motel manager, a chef or a race car driving force. By reading similar blogs, your blog content provider can assist about the problem or even create hyperlinks to reinforce your blog’s popularity.

3. Blog content material companies can take a look at your niche and or products and offer suggestions for putting them to proper use. Do you offer an advertising and marketing service? If so, your blogger can create content primarily based on ways in which that service may be used. Sometimes, drawing greater customers is really a matter of providing an opportunity for products and services – to make sells.

4. Blog content provider can work with you to create functional content material, Featured pieces, etc. Internet users want to read about testimonies and reviews. You can be analyzing this text wondering if this writing is the kind of things that you can do to your very own blog. You may be wondering why you need a blog content material manufacturer operating to your team. “Can’t I just do that myself,” you could ask. The reality is that, yes, you could do all of this stuff on your personal. 






However, often it is a slow process doing every single step required to write a single article. Doing the research, taking the proper picture that will go along the subject, or making a photo montage. A blog content provider, on the other hand, may be dedicated to creating clean content material that attracts readers; the right blog content company will also be able to create content material that attracts search engine crawlers as well. 

As an end result, your blog will acquire improved word and multiplied readership and you're in all likelihood to enjoy a surge of interest in the goods and services that you are talking about. Is a blog content material company a very good funding?

The following contains my affiliate link, therefore if you take action I will be compensated for it.




Many people turn to the above for content, however


5. The best way would be to provide the content yourself, and then your goal which is of the utmost importance is to try to create traffic, get people to read your article.

Putting in your very own content is the best way to go. One way I use to find fresh ideas is to look at another blog which is in the same niche as mine and write about it, for example, lately one of my fellow bloggers got hit by click bombing, this got me curious, wanted to know what it is since it was my first time hearing about it, in my research I found an article which discusses exactly that, I could not write it better myself, so I copied the content to my blog (see 1) to share with my readers.

So reading other bloggers blog, is ONE method, reading tweets, facebook comments are also a very good trick to find subject to write.

I know my friend Paul, a  blogger who rather write fifteen subject line on one page, and then write about each one ... one by one, the best is to find your method and stick to it. 

If you are still stuck, then I have written an article: 20 Blog topic and writing ideas, solving the "What do I blog about" may I invite you to have a look.


In conclusion :


Writing your articles yourself will require more work and dedication, however, this will ensure you retain what is being written and convey the message that you want.


Hope you liked reading it, please share it with your friends.





Sylvain Richard
owner of
makemoneyblogging.ca





(1) Source : fromhobby2money

Author : By Dustin Gaspay



Wednesday, October 24, 2018

Right Meta tags better website visitilty








Choosing the right meta tags for Website visibility

The Meta Description Tag is an HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in the Search Engine Results Pages (SERP), just below the Title Tag as a brief description of your page.

Here is an example of what it looks like :
<head>
  <meta charset="UTF-8">
  <meta name="description" content="Free Web tutorials">
  <meta name="keywords" content="HTML,CSS,XML,JavaScript">
  <meta name="author" content="John Doe">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
</head>

Most people find websites with the help of a search engine. To be found and properly indexed by search engines, your site needs proper meta tags, such as 'title', 'description' and 'keywords' tags, that optimize your content for findability. 

While meta tags are not seen by visitors to your website, search engines use the tags to read, categorize, and interpret the content of your pages.
In addition to using key terms and phrases throughout your page, you'll want to make sure you optimize your title, description, and keywords meta tags for the best results.
How do search engines find your website?

When a user enters a query into a search engine, the engine sifts through the pages recorded in its index to find the best matches and then ranks the results in order of relevance.

Each search engine uses its own formula to determine the significance, relevance, and ranking of any web page it comes across. Each search engine's algorithm works differently and may turn up different results for identical search terms.
A few things search engines look for:
  • The location of keywords on a Web page: Pages with title tags containing search terms are often assumed to be more relevant than pages with title tags that do not. Similarly, pages that contain the search terms near the top of the page are considered to be of higher relevance than those that do not.
  • Keyword density concerning the search terms: Search engine algorithms analyze how often search terms occur concerning other words on a webpage. The higher the keyword density, the more relevancy the page will likely be given. 

  • It's essential, however, not to repeat the same keywords too many times; this is called "stuffing". Not only is this unappealing to a visitor reading your page, but search engine algorithms cannot be tricked into giving you a higher ranking by doing this. Use a variety of key terms instead.
  • Link analysis: By analyzing how pages link to each other within a website and from other websites (referral links), a search engine can determine the subject of a webpage and its importance to the search.
  • Click-through metrics: A search engine will often analyze which search result links are being chosen by Internet users, and attach greater relevancy to pages chosen more frequently.

Which meta tags are key for search engine optimization?

Using the correct metadata, such as proper titles, descriptions, and keywords, can positively affect how search engines rank your website.

Title meta tag

Recognized by every major search engine, this is one of the most important meta tags. The title ensures that the correct name of your website appears in a search engine listing.
Including relevant keywords in the title can get your page a higher ranking in search engine listings. Do not simply list key terms; give your page a proper title.

Description meta tag

Summarize your page concisely by using the description meta tag. This text appears in the search engine results as a summary beneath the title of your page. Write a description that is approximately 150 characters in length (longer descriptions may get cut off in the display of search results).
When you compose the description:
  • Be thoroughly familiar with your website's content.
  • State the functions or services of your website clearly and concisely.
  • Treat your description like advertising copy. Use words that are likely to attract visitors.






Keywords meta tag

Finding the keywords or phrases that represent your content is vital for attracting the right visitors to your website. Ideally, these keywords or phrases should be incorporated naturally into the text of your content, and into the title and description.
If your website has an internal search engine, you can optimize your pages for search by entering key terms in a keywords meta tag. This field can contain things like synonyms, acronyms, and misspellings that are not visible on the webpage itself.

Be aware that major search engines generally ignore this data, and pay more attention to the naturally occurring keywords in the content on the page. To find the right keywords to use, you'll need to know your content and learn about your audience's search behaviors. When you compose the keywords:
  • Research the keywords your target audience is most likely to use when searching. Several online tools can help you with this.
  • Decide on the best use of a word. Should it be singular, plural, or both? Should you use a phrase instead of a single term?
  • Place the most important keywords first. Search engines often give them more weight.
  • Avoid overusing a keyword. This can be considered 'stuffing' and major search engines might penalize you by ignoring your website or refusing to index the page if you do this.
  • Avoid unrelated keywords that are intended simply to generate traffic.
Your website's analytical data might help you find some of the key terms that people are
using to find your pages. Besides, some search engines offer tools that can help you gain insight into frequently searched keywords.

Now how to do it on Blogger, first put your mouse over the image and left click, select image properties, a box will open, in the upper box you enter the link of your blog page, in the second box, the title of your blog page, click ok. That is it. 

Thank you for reading, and don`t forget to share. You never know, maybe one of your friends is looking for this info.








Sylvain Richard
owner of
makemoneyblogging.ca



<<CLICK HERE>> add your e-mail to my mailing list so you will never miss a new article

Friday, November 24, 2017

A Beginner's Guide to SEO for search engine with your Website Indexing


New to SEO? Need to polish up your knowledge? 












SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.


Why does my website / Blog need SEO?


     The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users.

This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer.

     Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.




Search queries—the words that users type into the search box—carry extraordinary value.






Sylvain